Dealers about their success
Turning water maintenance into recurring revenue for dealers
Enhancing Efficiency and Customer Experience with O-CareComfort
O-Care has lead the market in water conditioners since late 2018 and the subscription program they helped dealers set up got a lot easier when the O-Care Comfort Program was introduced. This program automated the whole chain of the subscription service. All tasks such as logistics, administration, finance and customer service was taken over from the dealer causing a huge shift enabling them to focus on core business activities.
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Case Study: Aqua Warehouse
One of the prominent examples of this transition is Aqua Warehouse, the well-established distributor for Vita Spas. Initially, Aqua Warehouse managed subscribers independently through their own logistics and administrative processes. However, after switching to the O-Care Comfort Program, Aqua Warehouse saw notable growth, increasing their subscriber base by 62% in the last 9 months. The success is attributed to the automated sign up process where now employees only need to guide customers to a dedicated website or provide the QR code. An easy adjustment that has been well-received internally and the significant reduction in administrative burdens related to logistics and customer service. The move redirected their efforts towards sales and customer engagement, resulting in a smoother, more productive operation.
The impact of the O-Care Comfort Program extends beyond Aqua Warehouse. Currently, 84% of all the UK dealers have transitioned from managing their own subscription logistics to relying on O-Care’s comprehensive fulfilment services. This widespread shift underscores the program’s effectiveness in enhancing operational efficiency and supporting business growth for spa dealerships.
Case Study: Bull Grills and Spas
Bull Grills and Spa, operating several hot tub retail locations in California around San Diego, has been extremely successful in incorporating O-Care into their sales strategy. During one of their recurring events, the Del Mar Fair, they managed to sign up 103 customers for the O-Care program, significantly boosting their already impressive subscription numbers. Integrating the O-Care story into both store and show sales has become part of Bull Grills and Spa’s DNA, ensuring that customers rarely leave their booth or store without understanding the benefits of easy water maintenance provided by O-Care.
Case Study: Southern Leisure Spas
Southern Leisure Spas, with multiple locations in Texas, has integrated O-Care subscriptions directly into their sales process. Each hot tub purchase includes a conversation about O-Care, emphasising its value as an integral part of the spa ownership experience. This approach has resulted in a substantial uptake of subscriptions, ensuring a consistent stream of recurring monthly income for Southern Leisure Spas.